For Educators

How do you teach a subject that is changing every day?

Social media marketing and its relevance to your students is undeniable. Yet it’s elusive to grasp and teach, even if you can spend hours a day studying the field.

I don’t pretend to have an answer to this challenge, but I can offer help.

Return on Influence is a vital examination of the evolution of corporate communications, public relations, marketing, politics and sociology.  This is a fun, easy-to-read, and affordable book. It’s perfect for classroom use.

And if you assign Return on Influence to your classroom, Author Mark W. Schaefer, a marketing faculty member at Rutgers University,  would be happy to Skype into a class session to comment and answer questions.  Just contact Mark through

This book is appropriate for classes in:

  • Marketing
  • Business communications
  • General business
  • Social media
  • Political Science
  • Psychology
  • Advertising
  • Media and society
  • Mass communications
  • Journalism
  • HR

We would be delighted to send you a complimentary copy for your review.  Please write the publisher at and we will send a copy right away.