How do you teach a subject that is changing every day?
Social media marketing and its relevance to your students is undeniable. Yet it’s elusive to grasp and teach, even if you can spend hours a day studying the field.
I don’t pretend to have an answer to this challenge, but I can offer help.
Return on Influence is a vital examination of the evolution of corporate communications, public relations, marketing, politics and sociology. This is a fun, easy-to-read, and affordable book. It’s perfect for classroom use.
And if you assign Return on Influence to your classroom, Author Mark W. Schaefer, a marketing faculty member at Rutgers University, would be happy to Skype into a class session to comment and answer questions. Just contact Mark through info@ReturnOnInfluence.com
This book is appropriate for classes in:
- Business communications
- General business
- Social media
- Political Science
- Media and society
- Mass communications
We would be delighted to send you a complimentary copy for your review. Please write the publisher at info@ReturnOnInfluence.com and we will send a copy right away.